Ambassador · Guides
Sergio Agüero and Stake: From the 93:20 Goal to Streaming
A profile of Sergio Agüero: his reign at Manchester City, retirement, KRÜ Esports and his role as a Stake ambassador across football and streaming.
Published by The Gambling Desk ·
- Status
- Stake brand ambassador
- Defining club
- Manchester City
- Activations
- Football, streams and the 2026 campaign
Manchester City's all-time leading scorer, Sergio “Kun” Agüero became a Stake brand ambassador after retiring in 2021. His collaboration stands out for its particularly broad range of expression: football remains the starting point, but streams, social media and his involvement in esports with KRÜ now extend his presence with the public.
From Buenos Aires to Manchester, a Goalscorer's Journey
Agüero made his Argentine top-flight debut with Independiente at the age of 15 before joining Atlético Madrid in 2006. In Spain, he established himself as one of the most promising forwards of his generation and notably won the Europa League in 2010. His move to Manchester City in July 2011 then changed the scale of his career.
On 13 May 2012, his stoppage-time goal against Queens Park Rangers gave City its first English league title in 44 years. The moment, embedded in popular culture under the reference “93:20,” sums up his ability to decide a match. After ten seasons, he left the club with 260 goals in 390 appearances, five Premier League titles and the status of City's all-time leading scorer.
Barcelona, Then a Forced Retirement in 2021
A free agent in summer 2021, Agüero joined FC Barcelona. His time in Catalonia was cut short: after a heart condition was detected in the autumn, he announced on 15 December 2021 that he was ending his professional career. He made only five official appearances for Barça, but this premature departure did not take him away from football.
His post-playing career has instead developed as a continuation of his digital habits. Agüero had already begun streaming regularly while he was still playing. Freed from the professional calendar, he expanded this format of conversations, reactions to matches and gaming sequences, with a more spontaneous tone than that of a traditional pundit.
KRÜ Esports, a Personal Project Separate from Stake
In 2020, Agüero founded KRÜ Esports, an Argentine organisation active notably in Valorant. The project gives him a role as an owner and entrepreneur: it is neither a Stake team nor an activation created for the brand. KRÜ is a personal venture with its own identity and competitions.
This separation is important in understanding his profile. Stake does not claim KRÜ; the brand instead draws on an ambassador who already has credibility at the intersection of football, live broadcasting and esports. Agüero can therefore move from match analysis to a stream or competitive news without adopting an artificial role.
At Stake, Football Also Happens Live
Stake presents Agüero as a brand ambassador and highlights three concrete dimensions of the relationship: his football analysis, live broadcasts and social content. The partnership belongs to his post-playing period and extends a practice he had developed independently of the brand.
In June 2026, he also appeared in the “It's All At Stake” football campaign alongside Iker Casillas, Eden Hazard and Patrice Evra. This collective appearance does not erase what makes him distinctive: Agüero is the one whose public activity most naturally connects the former dressing room, streaming culture and the esports ecosystem.
FAQ
What Is Sergio Agüero's Role with Stake?
Stake presents him as a brand ambassador. His documented activations cover football content, streams, social posts and his participation in the “It's All At Stake” campaign in 2026.
Does KRÜ Esports Belong to Stake?
No. KRÜ Esports is the organisation Agüero founded in 2020. The project is separate from Stake, even though Agüero's experience in esports helps distinguish his ambassador profile.