Eden Hazard and Stake: His Role as a Global Ambassador

Retired since 2023 and inducted into the Premier League Hall of Fame, Eden Hazard joined Stake as a global ambassador for the 2026 football season. The former Belgium captain is not building a second career as a coach or executive: the collaboration primarily places his closeness to supporters and the memory of a player capable of changing a match back in the spotlight.

Lille, the Starting Point of a European Career

Developed at LOSC Lille, Hazard established himself in the first team at a very young age. The 2010–11 season took him to another level: Lille won the league and the Coupe de France, while the Belgian became one of Ligue 1's most decisive players. That domestic double preceded his move to Chelsea in 2012.

In London, his dribbling, acceleration and creativity became his signature. In 352 appearances in blue, he scored 110 goals and won two Premier League titles, two Europa Leagues, an FA Cup and a League Cup. His 2014–15 season notably earned him the Premier League Player of the Season and PFA Players' Player of the Year awards.

Chelsea as the Summit, Madrid as a Frustrated Chapter

Hazard's final match for Chelsea, the 2019 Europa League final, provided a departure worthy of his years in England: two goals, one assist and a 4–1 victory over Arsenal. His move to Real Madrid was supposed to open a new peak. Repeated injuries and a lack of continuity, however, severely limited his sporting influence in Spain.

Hazard was part of squads that won several trophies, including the 2022 Champions League, but he never held the central place at Madrid that he had occupied at Lille or Chelsea. His contract ended in 2023 and he announced his retirement in October of that year. This contrast is part of his journey; it erases neither his dominant years in England nor his role with Belgium.

Eden Hazard and Stake: A New Stage after Football secondary official visual — Eden Hazard and Stake: A New Stage after Football secondary visual.

Captain of a Belgian Generation

A senior international at 17, Hazard earned 126 caps and scored 33 goals. As captain during the major campaigns of Belgium's “golden generation,” he notably led the country to third place at the 2018 World Cup, the national team's best result in its history.

Since retiring, his appearances have remained selective and largely connected with football. His public image rests less on an institutional role than on the memory of his playing style, his European career and a relaxed relationship with former teammates and supporters alike.

Stake Backs a Supporter's Voice as Much as a Record

Stake presents Hazard as a global ambassador and gives him a role in brand-awareness and fan-engagement campaigns during the 2026 football season. The brand has announced appearances, predictions and experiences for its community, without making him responsible for all of its football activity.

He notably appears in the “It's All At Stake” campaign launched in June 2026 alongside Sergio Agüero, Iker Casillas and Patrice Evra. For Hazard, the partnership extends a deliberately non-institutional post-playing career: his contribution lies in his experience of major occasions, his connection with several European audiences and a personality still associated with the pleasure of playing.

Two Reference Points about the Partnership

What Is Eden Hazard's Status with Stake?

Stake describes him as a global ambassador. His announced role covers the 2026 football campaigns, supporter engagement, public contributions and experiences connected with the brand's initiatives.

Which Activation Has Already Been Documented?

Hazard is one of the faces of “It's All At Stake,” a football campaign launched in June 2026. This participation is separate from his personal appearances since retiring.